Building a global network – Tips for connecting with international partners 

Global networking isn’t just about collecting business cards—it’s about building strategic, long-term relationships that open doors to new markets, collaborations, and growth opportunities.  

The right connections can help you navigate international expansion, gain market insights, and find local partners who accelerate your success. But effective networking goes beyond just attending events or adding contacts on LinkedIn. This guide outlines the key strategies to build an international network that delivers real value. 

Define your networking goals 

The best networks are built with purpose.  

Before reaching out to international contacts, clarify why you’re expanding your network. Ask: 

Are you looking for distribution partners, clients, investors, or strategic collaborations? 

Do you need connections in a specific country or industry? 

What type of professionals or organisations will add value to your business? 

Example: A Georgian fintech start-up looking to enter the German market prioritised networking with local banks, regulators, and potential B2B clients rather than general industry connections. 

Leverage online platforms and industry events 

Digital tools and in-person events both play a crucial role in global networking. 

Online platforms: 

LinkedIn and industry forums – Engage in discussions, share insights, and connect with professionals in your target markets. 

Global networking groups – Join organisations like BNI (Business Network International) or chambers of commerce for introductions. 

Virtual summits and trade fairs – Expand reach without travel costs. 

In-person networking:    

Attend international conferences, industry expos, and trade missions in your sector. 

Look for government-led business delegations supporting market expansion. 

Example: A Ukrainian e-commerce company entered the UK market after connecting with logistics providers at a London retail expo, securing a local fulfilment partner. 

Build authentic relationships 

Networking isn’t about quick wins—it’s about long-term collaboration. 

How to build trust in global networking: 

Take time to understand different business cultures, values, and work styles. 

Engage meaningfully—don’t just reach out when you need something. 

Follow up with a personalised message after meetings, reinforcing shared interests. 

Example: A Serbian food firm expanded into Japan by focusing on relationship-building first, attending multiple networking events before pitching their solution. Its patience paid off with a long-term distribution agreement. 

Overcome cultural and language barriers 

Cultural awareness can make or break an international business relationship. 

How to navigate differences: 

Respect communication styles – Some cultures prefer direct discussions, while others value relationship-building first. 

Learn key phrases – Even basic greetings in another language show respect. 

Use professional interpreters – For high-stakes meetings, accurate translation avoids misunderstandings. 

Example: A Kazakh agribusiness expanding to China hired a bilingual consultant to facilitate negotiations, ensuring smoother communication and cultural alignment. 

Offer value and collaborate 

Networking is a two-way street—those who give before they ask build stronger relationships. 

Ways to offer value: 

Share market insights, introductions, or resources that benefit your contacts. 

Look for joint ventures, co-marketing, or knowledge exchange opportunities. 

Support your network’s projects—recommend their business, attend their events, or engage with their content. 

Example: An Armenian AI start-up built credibility in the US market by collaborating with local research institutions, sharing insights before launching its product commercially. 

Stay consistent and follow up 

A great first meeting means little if there’s no follow-up. 

How to maintain relationships: 

Check in regularly – A simple email or LinkedIn message keeps the conversation alive. 

Show appreciation – Acknowledge introductions, support, or advice received. 

Stay visible – Share updates on your business to keep contacts engaged. 

Example: A Moldovan logistics firm secured a long-term partnership in Scandinavia by maintaining regular touchpoints with contacts met at an industry fair. 

Building a strong international network takes time, effort, and strategic focus. The most successful businesses define clear networking goals, build trust, and consistently nurture relationships across borders. 

Identify three new international contacts this month—connect with them, offer value, and follow up. 

A global network is one of the most valuable assets in international business—start building yours today.