She’s Next Empowered by Visa was brought to Georgia in 2020. The purpose of the programme is to empower female entrepreneurs in terms of providing valuable opportunities to run their businesses with great success. 

Three waves have so far been rolled out in partnership formats. Among the main partners of the waves have been Forbes Woman Georgia, Business Federation “Women for Tomorrow”, Marketer.ge, TBC Bank, and Bank of Georgia. 
The scope of the project in Georgia was rolled out in several directions, such as establishing an online platform, where successful self-made women share their empowering stories and inspire female entrepreneurs, conducting SME contests, educational programmes, and intensive training sessions for female SMBs in an online and offline format on branding, marketing, and pitching technique. 

Within the first wave of She’s Next in partnership with Forbes Woman Georgia, a column dedicated to the initiative was integrated into the partner’s publication, while several interviews, video stories, and a series of dialogues with talented women on inspirational purposes were issued and four masterclasses for women entrepreneurs on business development were conducted. 

In the framework of the second wave, a series of eight masterclasses was conducted for female entrepreneurs by leading businesswomen, coaches, experts, and motivational speakers. On top of that, an SME contest for women entrepreneurs was launched, with 10 participants selected, and intensive trainings offered, which was followed by the selection of three finalists and the final winner of the contest.  

The third wave of She’s Next invited programme ambassadors to make five inspirational viral videos, while a Visa Elevator Pitch contest was launched, with two winners chosen from more than 1,000 applicants by an independent jury.