She’s Next Talks with Aleksandra Simoni
With an academic background in political science and international relations, Aleksandra Simoni seemed set on a traditional, predictable path in academia and corporate marketing. Yet,…
5 Steps to Conducting Market Research
Before investing time and capital into a new venture or product, market research provides the clarity and data you need to build something your audience…
She’s Next Talks with Aneida Bajraktari
Growing up in Albania, Aneida Bajraktari followed a well-trodden path: earn a degree, secure a stable corporate job, and settle into family life. “I grew…
She’s Next Talks with Natalya Klimenko
After leading business development at Billz—one of Uzbekistan’s most prominent tech start-ups—Tashkent-based entrepreneur Natalya Klimenko felt driven to create something of her own. In late…
How to Design Daily and Weekly Routines That Support Business Growth
Build habits that create consistent progress It is possible to spend an entire week working hard without making meaningful progress. When your calendar is driven…
How to Identify Your Zone of Genius and Build Your Business Around It
Focus on the work that creates the greatest value—for you and your business Many founders spend their days doing everything they are capable of doing…
Don’t wait for permission
Two start-ups built from Yerevan, both global from the start. Ani Hovhannisyan on fair pay for writers and why women founders shouldn’t wait. Ani Hovhannisyan…
How to Recognise When It’s Time to Simplify Your Business
Reduce complexity to create stronger, more sustainable growth In the early stages of a business, growth often means adding more—more services, more software, more marketing…
How to Build a Simple Decision-Making Framework for Your Business
Reduce decision fatigue and focus on what matters most Running a business means making decisions every day. From pricing and hiring to marketing and client…
She’s Next Talks with Turana Alieva
Growing up in a traditional, patriarchal family in Azerbaijan, Turana Alieva faced a pre-written future: her parents dreamt of her becoming a doctor. “I’m afraid…