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    Code-switching in Central Asia

    Nazerke Kalidolda’s journey from Google to start-ups reveals what women entrepreneurs in Kazakhstan face—and what actually helps Kazakhstan’s technology sector presents an uncomfortable fact. The…

    shesnext-editorial
    shesnext-editorial January 7, 2026

    Why We Keep Losing Women Leaders (And What the Data Says We Must Fix) 

    The current corporate model no longer reflects the realities of today’s families or today’s talent.  For decades, organisations have been asking why so few women reach senior…

    shesnext-editorial
    shesnext-editorial January 2, 2026

    How to Create an Effective Value Proposition for International Clients 

    When entering international markets, your first impression matters more than ever. A clear, compelling value proposition helps global clients quickly understand why they should choose…

    shesnext-editorial
    shesnext-editorial December 30, 2025

    Daring to try 

    Ana Chirița helped lay the groundwork for Moldova’s IT Park—then watched it exceed every expectation.  The Moldova Innovation Technology Park was built through collaboration. The government, the…

    shesnext-editorial
    shesnext-editorial December 26, 2025

    Leveraging Online Marketplaces and Platforms for Global Outreach 

    Selling globally is no longer reserved for big corporations.   Online marketplaces and digital platforms have made it possible for small businesses to reach international customers…

    shesnext-editorial
    shesnext-editorial December 23, 2025

    How to Use Social Media to Attract Clients From Other Countries 

    Social media has made the world smaller — and smarter. Today, even small businesses can reach international audiences without massive marketing budgets. The secret lies…

    shesnext-editorial
    shesnext-editorial December 19, 2025

    The power of female networks in the CEE start-up ecosystem 

    Collaborative networks are proving more powerful than individual ambition in emerging ecosystems  The start-up landscape of Central and Eastern Europe (CEE) is undergoing a structural…

    shesnext-editorial
    shesnext-editorial December 17, 2025

    The Power of 360° Business Skills in Shaping Women Entrepreneurs 

    To accelerate the growth of women-owned businesses in our region, we need to create Express Centres for Entrepreneurs—creative, practical, ‘one-stop-shop’ spaces.  At a recent start-up event, I…

    shesnext-editorial
    shesnext-editorial December 12, 2025

    Creating a Multilingual Website to Attract Global Customers 

    When expanding internationally, your website is often your first handshake with new clients. A multilingual site doesn’t just translate words — it builds connection, trust, and inclusion.…

    shesnext-editorial
    shesnext-editorial December 10, 2025

    How to Position Your Brand for International Clients 

    Going global isn’t just about exporting products — it’s about ensuring your brand connects with audiences who think, feel, and buy differently.   International clients look…

    shesnext-editorial
    shesnext-editorial November 28, 2025
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    Recent Posts

    • Code-switching in Central Asia
    • Why We Keep Losing Women Leaders (And What the Data Says We Must Fix) 
    • How to Create an Effective Value Proposition for International Clients 
    • Daring to try 
    • Leveraging Online Marketplaces and Platforms for Global Outreach 

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