She’s Next Talks with Dorina Lluka Davies
For 25 years, Dorina Lluka Davies built a successful career in Kosovo’s civil society, shaping policy and empowering youth. Yet, her most recent venture began…
How to Prepare Your Business For AI Adoption Without Technical Expertise
You do not need a computer science degree to harness the power of Artificial Intelligence. Yet for many founders, AI still feels complex, expensive, and…
Force of nature
An Azeri chemistry teacher is building science content for the post-Soviet world. From Puerto Rico. Sakina Hasanova spends the first minute of a video call…
How to Use LinkedIn Insights and Signals to Understand Your Audience
Are you speaking to your target audience—or just speaking at them? Many entrepreneurs invest time in creating content, only to realise it is attracting the…
How to Use LinkedIn as a Cost-Effective Channel for Visibility and PR for Your Business
You do not need a large marketing budget or a PR agency to get noticed. Today, visibility is built through consistency, not cost. Yet many…
Turning knowledge into strategy
Closing the knowledge gap among women entrepreneurs has the potential to significantly increase economic productivity and resilience. Throughout Central and Eastern Europe (CEE) and Central…
How to Use LinkedIn to Validate a Business Idea or Service Offering
Building a product or service in secret—and hoping people will buy it—is a risky strategy. Many founders invest months of time and money, only to…
Turning knowledge into strategy
Closing the knowledge gap among women entrepreneurs has the potential to significantly increase economic productivity and resilience. Throughout Central and Eastern Europe (CEE) and Central…
How Founders Can Use LinkedIn to Build Trust Before Selling
We have all experienced the dreaded “connect-and-pitch”—a new connection followed instantly by a sales message. It rarely works. In today’s market, people do not buy…
She’s Next Talks with Ivana Gažić
“I always stand as the only woman at the pictures of, let’s say, 10 or 13 CEOs of regional exchanges,” observes Ivana Gažić, President of…