How to assess cultural differences and adapt your business strategy
Financial planning and market research may get you through the door—but cultural understanding keeps you in the room. When expanding beyond your home market, especially…
Choosing the right market entry strategy for your business
Once you’ve assessed your business readiness and researched potential markets, the next big question is: How should you enter? There’s no one-size-fits-all answer. Your…
How to prepare your business for international expansion
Entering a new market can be one of the most rewarding—and risky—moves a business can make. While it’s tempting to dive straight into choosing an…
The reinvention we were born for
Reinvention is not a trend. It is the only viable strategy in an age of volatility. “To survive and thrive in a constantly disrupted, turbulent…
Building a global network – Tips for connecting with international partners
Global networking isn’t just about collecting business cards—it’s about building strategic, long-term relationships that open doors to new markets, collaborations, and growth opportunities. The right…
Emerging Europe Talks She’s Next with Olga Surugiu
“I became CEO on the day the war in Ukraine started — it’s a date I’ll never forget,” says Olga Surugiu, CEO of Orange Moldova,…
5 Steps to Building a Strong Online Presence
In our latest video, 5 Steps to Building a Strong Online Presence, we guide you through practical and proven ways to elevate your brand in…
‘I Did It’ Episode with Alina Karapetyan
In the latest I Did It episode, we meet Alina Karapetyan, a seasoned telecom and IT professional turned entrepreneur, who proves that big ideas often…
Creating an international business expansion strategy (Part 2) – Execution and growth
Expanding internationally isn’t just about entering a market—it’s about sustaining growth in the long run. In Part 1, we covered the three foundational steps: ensuring…
From corporate climber to empowering leader: A journey of courage and growth
Jasna Mitrović Kukurić, business mentor and founder of Jednostavno Više, believes that leadership is about respect, empathy, and empowering others to recognise their own strength.…