Code-switching in Central Asia
Nazerke Kalidolda’s journey from Google to start-ups reveals what women entrepreneurs in Kazakhstan face—and what actually helps Kazakhstan’s technology sector presents an uncomfortable fact. The…
Why We Keep Losing Women Leaders (And What the Data Says We Must Fix)
The current corporate model no longer reflects the realities of today’s families or today’s talent. For decades, organisations have been asking why so few women reach senior…
How to Create an Effective Value Proposition for International Clients
When entering international markets, your first impression matters more than ever. A clear, compelling value proposition helps global clients quickly understand why they should choose…
Daring to try
Ana Chirița helped lay the groundwork for Moldova’s IT Park—then watched it exceed every expectation. The Moldova Innovation Technology Park was built through collaboration. The government, the…
Leveraging Online Marketplaces and Platforms for Global Outreach
Selling globally is no longer reserved for big corporations. Online marketplaces and digital platforms have made it possible for small businesses to reach international customers…
How to Use Social Media to Attract Clients From Other Countries
Social media has made the world smaller — and smarter. Today, even small businesses can reach international audiences without massive marketing budgets. The secret lies…
The power of female networks in the CEE start-up ecosystem
Collaborative networks are proving more powerful than individual ambition in emerging ecosystems The start-up landscape of Central and Eastern Europe (CEE) is undergoing a structural…
The Power of 360° Business Skills in Shaping Women Entrepreneurs
To accelerate the growth of women-owned businesses in our region, we need to create Express Centres for Entrepreneurs—creative, practical, ‘one-stop-shop’ spaces. At a recent start-up event, I…
Creating a Multilingual Website to Attract Global Customers
When expanding internationally, your website is often your first handshake with new clients. A multilingual site doesn’t just translate words — it builds connection, trust, and inclusion.…
How to Position Your Brand for International Clients
Going global isn’t just about exporting products — it’s about ensuring your brand connects with audiences who think, feel, and buy differently. International clients look…