How to Use LinkedIn to Validate a Business Idea or Service Offering
Building a product or service in secret—and hoping people will buy it—is a risky strategy. Many founders invest months of time and money, only to…
Turning knowledge into strategy
Closing the knowledge gap among women entrepreneurs has the potential to significantly increase economic productivity and resilience. Throughout Central and Eastern Europe (CEE) and Central…
How Founders Can Use LinkedIn to Build Trust Before Selling
We have all experienced the dreaded “connect-and-pitch”—a new connection followed instantly by a sales message. It rarely works. In today’s market, people do not buy…
She’s Next Talks with Ivana Gažić
“I always stand as the only woman at the pictures of, let’s say, 10 or 13 CEOs of regional exchanges,” observes Ivana Gažić, President of…
5 Steps to Setting Up Your Business Budget
A brilliant business idea is only the beginning; the next crucial step is managing your finances effectively. To turn a great concept into a successful,…
How to Grow a Meaningful LinkedIn Network that Leads to Real Opportunities
Having 5,000 connections means nothing if none of them know who you are. On LinkedIn, quality always beats quantity. Yet many entrepreneurs still treat networking…
5 Steps to Creating Your First Business Plan
A brilliant business idea is only the beginning; the next crucial step is building a strategic roadmap. To turn a great concept into a successful,…
How to Find International Distributors for Your Goods or Services
Expanding into international markets can transform a local business into a global brand — but only if you find the right people to represent you…
The Importance of Feedback Loops: Listening to International Clients
When you work across borders, assumptions are costly. Feedback helps replace guesswork with insight — building trust while improving what you offer. International clients bring…
Mind your business
Victoria Victorova turned a decade of mental health struggles into Bulgaria’s leading corporate therapy platform. The confession came during an ordinary workday at Press Start,…