How to Identify Your Zone of Genius and Build Your Business Around It
Focus on the work that creates the greatest value—for you and your business Many founders spend their days doing everything they are capable of doing…
Don’t wait for permission
Two start-ups built from Yerevan, both global from the start. Ani Hovhannisyan on fair pay for writers and why women founders shouldn’t wait. Ani Hovhannisyan…
How to Recognise When It’s Time to Simplify Your Business
Reduce complexity to create stronger, more sustainable growth In the early stages of a business, growth often means adding more—more services, more software, more marketing…
How to Build a Simple Decision-Making Framework for Your Business
Reduce decision fatigue and focus on what matters most Running a business means making decisions every day. From pricing and hiring to marketing and client…
She’s Next Talks with Turana Alieva
Growing up in a traditional, patriarchal family in Azerbaijan, Turana Alieva faced a pre-written future: her parents dreamt of her becoming a doctor. “I’m afraid…
She’s Next Talks with Bardha Ajvazi
At two years old, Bardha Ajvazi moved from Kosovo to the United Kingdom, returning home as a teenager with an open-minded worldview and an international…
5 Steps to Developing a Social Media Content Strategy
Many business owners approach social media by posting randomly or whenever they happen to find a spare moment. Without a structured strategy, this reactive approach…
How to Balance Experimentation and Consistency in Business Growth
Protect what works while creating space for what comes next One of the biggest challenges in growing a business is finding the right balance between…
How to Stay Visible and Relevant During Slower Business Periods
Turn quieter months into a competitive advantage Every business experiences quieter periods. Whether caused by seasonality, economic uncertainty, or changing client priorities, these slower months…
5 Steps to Creating a Personal Brand
Many professionals and founders struggle to stand out in crowded markets, often blending into the background alongside their competitors. Without a distinct personal brand, it…