Resilience and Perseverance
One of the most crucial qualities an entrepreneur can possess is resilience. Indeed, it serves as the very foundation of successful entrepreneurship: the ability to…
Category: How-to articles
Branding basics. Brand Identity and Value Proposition
This section represents the continuation of our article series on branding basics. We recommend reading part one, where we delve into the fundamental concepts of…
Branding basics
Brand can be the deciding factor between great success and miserable failure. Branding plays a pivotal role in the business landscape, as every entrepreneur strives…
Competition: Stand out from the crowd
In this day and age, competition is everywhere. It is not just a benefit to stand out from the competition; it has become an absolute…
Embracing calculated potential risk
When it comes to entrepreneurship, making the choice to take risks will always be a tough decision. But as one successful entrepreneur from Kazakhstan tells…
Strategies to help you embrace business risk
One of the most important things to remember when it comes to assessing and mitigating business risk is that there are a variety of different…
Identifying potential business risks for entrepreneurs
Entrepreneurs inevitably encounter challenges, but it is possible to substantially reduce or even eliminate business risk. To identify potential business risks, one of the most…
Choosing the best and most cost-effective payment method for small businesses: A how-to guide
Expert: Anton Gurban, Visa Sr. Director, Head of Business Solutions in 17 countries. In modern commerce, the client’s payment experience is everything. Offered payment options…