‘I Did It’ Episode with Alina Karapetyan

In the latest I Did It episode, we meet Alina Karapetyan, a seasoned telecom and IT professional turned entrepreneur, who proves that big ideas often start with small but powerful shifts in mindset. 

Why It Matters 
Alina’s story shows that entrepreneurship isn’t about waiting for perfect conditions—it’s about recognising a real-world need and taking action. Her start-up, MaBell, was created during the Covid-19 pandemic to solve a very specific challenge in the hospitality industry: multilingual guest communication. Today, MaBell is transforming how hotels connect with guests, one message at a time. 

Key Takeaways 
From building a start-up with a co-founder she met on LinkedIn, to balancing her professional life with a passion project, Alina shares key insights on what really drives success: 
The power of trust and teamwork 
Why belief in your idea often matters more than initial funding 
How age is never a barrier to starting something new 
The importance of supporting others on their journey 

“Success is not about avoiding failure, but learning from it and moving forward with even more determination,” Alina reminds us. 

Whether you’re just starting out or looking to take your business to the next level, this episode will leave you feeling inspired to take that first step—and to support others doing the same. 

Watch the full video and discover how Alina did it—because if she can, so can you.