‘A woman must have as many business development books as shoes’
Women need to support each other, says Moldovan entrepreneur Ana Gorea. By doing so, they can shape not only their lives but the direction of…
Time Management: Techniques for managing time effectively
Time is the most precious resource in the world, and it is within each person’s control to decide how to allocate it. However, many entrepreneurs…
How data can help create an even playing field for women
It’s not easy being a woman in Kyrgyzstan, says Altynai Mambetova, who’s trying to change that, using data. Altynai Mambetova is currently completing her first…
Today’s marketplace demands distinctiveness; a business lost in the crowd fades away.
In a fast-changing landscape, small companies struggle with intense competition — especially in capturing and keeping customer attention. Retention is the key priority in the…
Resilience and Perseverance
One of the most crucial qualities an entrepreneur can possess is resilience. Indeed, it serves as the very foundation of successful entrepreneurship: the ability to…
Branding basics. Brand Identity and Value Proposition
This section represents the continuation of our article series on branding basics. We recommend reading part one, where we delve into the fundamental concepts of…
Branding basics
Brand can be the deciding factor between great success and miserable failure. Branding plays a pivotal role in the business landscape, as every entrepreneur strives…
Competition: Stand out from the crowd
In this day and age, competition is everywhere. It is not just a benefit to stand out from the competition; it has become an absolute…
Embracing calculated potential risk
When it comes to entrepreneurship, making the choice to take risks will always be a tough decision. But as one successful entrepreneur from Kazakhstan tells…
Strategies to help you embrace business risk
One of the most important things to remember when it comes to assessing and mitigating business risk is that there are a variety of different…