How to Craft Your Entrepreneurial Story for Branding: A Step-by-Step Guide
Storytelling is one of the most powerful ways to connect with your audience and bring your brand to life. As Robert McKee once said, “Storytelling…
Emerging Europe Talks She’s Next with Amalya Yeghoyan
“Growing up in Gyumri, Armenia’s second city, I was surrounded by traditions that often-placed limitations on women. My dream was always to escape, to leave…
Developing a Personal Branding Strategy for Women Entrepreneurs
Personal branding is a powerful tool for women entrepreneurs to distinguish themselves and build credibility. A strong personal brand not only helps set you apart…
How to Develop a Crisis Communication Plan
A crisis communication plan is a strategic framework for managing communication during unexpected events that could harm a business. Whether it’s a product recall, data…
Moldova’s mental health changemaker
Psychologist Ana Niculăeș wanted to make a change in her home country of Moldova, removing the stigma surrounding mental health. She has done so, and…
How to Implement Agile Methodology in Your Business
In the previous article we explored the basics of Agile. Here, we will look at implementing the methodology to give your organisation the flexibility and…
How to Implement a Zero-Based Budgeting Approach
Zero-Based Budgeting (ZBB) is a strategic budgeting method that requires businesses to start from a ‘zero base’ every financial period. Instead of simply adjusting previous…
How to Create a Knowledge Management System
A Knowledge Management System (KMS) is a framework for capturing, storing, and sharing organisational knowledge to improve business efficiency and decision-making. By developing a robust…
From oil field to start-up
Zhanna Kazakbayeva has put her successful career in the energy sector on hold to devote her attention to her start-up, Botaqan, a resale platform for…
What is Agile Methodology? Understanding Its Principles and Frameworks
Agile methodology has become a fundamental approach for businesses that operate in fast-paced, ever-changing environments. Especially for small businesses, where flexibility and the ability to…