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    Home » Stories

    How to Implement Market Segmentation: Turning Data into Action 

    Following our previous discussion on how to conduct market segmentation, this article delves into the crucial phase of implementing the segmentation strategy effectively. Implementing a…

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    shesnext-editorial August 23, 2024
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    5 Steps to Creating an Effective Meeting Agenda 

    Welcome to our educational guide, ‘5 Steps to Creating an Effective Meeting Agenda’. In the realm of business, well-planned meetings are fundamental for decision-making and…

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    Alina Abakumova August 21, 2024
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    From Columbia to Fintech: Mariam Rusishvili’s journey of innovation and impact 

    Mariam Rusishvili’s inspirational career, spanning public and private sectors, has culminated in her role as CEO and co-founder of LightSpeed Digital, (ex-QuickCashAI) a groundbreaking Georgian…

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    Craig Turp August 15, 2024
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    How to Conduct Market Segmentation: A Step-by-Step Guide 

    Market segmentation is a crucial step in tailoring your business strategies to meet the specific needs of different customer groups.  By dividing a broad market…

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    Alina Abakumova August 7, 2024
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    Navigating Uncertainty: 5 Steps to Creating a Risk Management Framework 

    In an era where business uncertainties loom larger than ever, establishing a robust risk management framework is not just advisable—it’s essential. Our latest educational video,…

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    Alina Abakumova August 5, 2024
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    Selecting the Ideal Social Media Platforms for Your Business Goals 

    Navigating the digital landscape is a must for modern businesses, and social media platforms are at the heart of this terrain. With their ability to…

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    Alina Abakumova August 1, 2024
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    Creating a Global Partner Network 

    In today’s ever-changing global business world, building partnerships with companies from different countries is a key strategy for growing your business and encouraging new ideas.…

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    Alina Abakumova July 29, 2024
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    ‘Women need to help each other’ 

    Nada Bajac transformed her limitless aspirations into a thriving business. Leveraging her government and private sector experience, Bajac emphasizes perseverance and realistic market assessment as…

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    Alina Abakumova July 25, 2024
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    Selecting the Ideal Content Formats for Your Audience 

    Content marketing is a vital tool for connecting with customers and promoting your business online.   Understanding how to use different types of content can make…

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    Alina Abakumova July 22, 2024
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    Global Growth: A Simplified Guide to Market Entry 

    For women entrepreneurs in Eastern Europe and Central Asia, taking their business global is an exciting opportunity.   A market entry strategy is like a roadmap…

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    Alina Abakumova July 16, 2024
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