How to Conduct Market Segmentation: A Step-by-Step Guide
Market segmentation is a crucial step in tailoring your business strategies to meet the specific needs of different customer groups. By dividing a broad market…
Navigating Uncertainty: 5 Steps to Creating a Risk Management Framework
In an era where business uncertainties loom larger than ever, establishing a robust risk management framework is not just advisable—it’s essential. Our latest educational video,…
Selecting the Ideal Social Media Platforms for Your Business Goals
Navigating the digital landscape is a must for modern businesses, and social media platforms are at the heart of this terrain. With their ability to…
Creating a Global Partner Network
In today’s ever-changing global business world, building partnerships with companies from different countries is a key strategy for growing your business and encouraging new ideas.…
‘Women need to help each other’
Nada Bajac transformed her limitless aspirations into a thriving business. Leveraging her government and private sector experience, Bajac emphasizes perseverance and realistic market assessment as…
Selecting the Ideal Content Formats for Your Audience
Content marketing is a vital tool for connecting with customers and promoting your business online. Understanding how to use different types of content can make…
Global Growth: A Simplified Guide to Market Entry
For women entrepreneurs in Eastern Europe and Central Asia, taking their business global is an exciting opportunity. A market entry strategy is like a roadmap…
‘I Did It’ Episode with Malika Ermatova
We’re excited to introduce the latest episode of our I Did It video series, featuring the inspiring journey of Malika Ermatova, a trailblazer in fashion…
‘I Did It’ Episode with Anastasiia Kobets
Join us for the latest ‘I Did It’ episode, featuring Anastasiia Kobets, co-founder of 9th Street, a brand known for creating exquisite women’s shoes. Anastasiia’s…
Mastering the Gig Economy and Building a Freelance Team
The gig economy represents a seismic shift in the global workforce, offering unprecedented flexibility and entrepreneurial opportunities. This modern business phenomenon allows female entrepreneurs to…
