3 Must-do steps for start-up idea validation Alina Abakumova November 24, 2023 0 Comments Having a great business idea is just the start! The hard truth is that most business ideas don’t see their second year. To beat the odds, you need more than just inspiration. Even the most unique concepts need thorough validation to succeed. It’s about ensuring that your idea not only survives but thrives in the market. So, how can you effectively validate your business idea and transform it into a market gem? Visa and Emerging Europe have a few recommendations.