Today’s marketplace demands distinctiveness; a business lost in the crowd fades away.

Etleva Gjonça October 18, 2023

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In a fast-changing landscape, small companies struggle with intense competition — especially in capturing and keeping customer attention.

Retention is the key priority in the modern business environment. A loyal customer base means consistent business.

Inconsistent customer flow can place a business at risk.

So, how to keep customers’ loyalty? Visa and Emerging Europe have a few recommendations.

Categories: #BusinessPlanning, #Marketing, #Regional, How-to articles

Etleva Gjonça

Strategies to help you embrace business risk

One of the most important things to remember when it comes to assessing and mitigating business risk is that there are a variety of different…

Etleva Gjonça September 11, 2023

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Competition: Stand out from the crowd

In this day and age, competition is everywhere. It is not just a benefit to stand out from the competition; it has become an absolute…

Etleva Gjonça September 28, 2023

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Branding basics

Brand can be the deciding factor between great success and miserable failure. Branding plays a pivotal role in the business landscape, as every entrepreneur strives…

João Estevens October 4, 2023

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Stronger together, stronger with support

Cultural norms and biases may be influencing the success of at least some female entrepreneurs in Armenia. Armenian female entrepreneurs face numerous challenges when starting…

Etleva Gjonça June 15, 2023

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Inclusivity and diversity matter

There is growing evidence that tech companies with an age, gender, socio-economic and culturally diverse workforce deliver social impact, says Olga Oleinikova, founder of HeyLink.me. …

Justyna Wróbel-Lewtak April 11, 2023

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In a fast-changing landscape, small companies struggle with intense competition — especially in capturing and keeping customer attention.

Retention is the key priority in the modern business environment. A loyal customer base means consistent business.

Inconsistent customer flow can place a business at risk.

So, how to keep customers’ loyalty? Visa and Emerging Europe have a few recommendations.

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