Cashless Economy Empowering Women Entrepreneurs
The nature of payments and transactions has undergone a dramatic transformation in recent years, with cashless payments increasingly taking precedence over the use of cash…
Understanding Global Market Trends (Part 2) – How SMEs Can Analyse and Apply Them
Tracking trends is just the first step—what you do with that knowledge determines your success. Businesses that adapt early gain a competitive edge, while those…
Creating an international business expansion strategy (Part 1) – Laying the foundation
Expanding internationally is a powerful way to scale, diversify revenue streams, and build brand influence. But without a clear strategy, businesses risk financial strain, operational…
Understanding Global Market Trends (Part 1) – Why They Matter and How to Identify Them
Global market trends don’t just signal change—they shape it. Shifts in technology, consumer behaviour, and regulation dictate how industries evolve, influence pricing strategies, and determine…
The challenges of female entrepreneurship in Ukraine during wartime
All Ukrainian businesses face challenges due to Russia’s ongoing war, but their impact is often greater on female-led businesses. Women entrepreneurs in Ukraine face significant…
How to Identify New Markets for Your Business (Part 2) – Strategy and Execution
Market expansion isn’t about making a splash—it’s about sustained success. Identifying the right market is just the first step. Now, it’s time to validate demand,…
How to Identify New Markets for Your Business (Part 1) – Laying the Foundation
Expanding into a new market isn’t just about increasing sales—it’s about smart, sustainable growth. A well-executed expansion allows businesses to diversify revenue streams, reduce dependency…
“I Did It” Episode with Olesea Vascan
In this inspiring episode of I Did It, we feature Olesea Vascan, CEO and founder of ROCMAN, which makes recruitment optimisation and candidate management software.…
From homemade laptop to Azerbaijan’s first podcast
Leila Aliyeva’s first ‘laptop’ was made out of a shoebox. Now she’s a hugely successful career woman, and founder and presenter of Azerbaijan’s first podcast. …
Winning in a battle against imposter syndrome
I stepped into a room for a meeting with senior managers and immediately felt discomfort. I was at least ten years younger than most of…