Leveraging Online Marketplaces and Platforms for Global Outreach
Selling globally is no longer reserved for big corporations. Online marketplaces and digital platforms have made it possible for small businesses to reach international customers…
How to Use Social Media to Attract Clients From Other Countries
Social media has made the world smaller — and smarter. Today, even small businesses can reach international audiences without massive marketing budgets. The secret lies…
The power of female networks in the CEE start-up ecosystem
Collaborative networks are proving more powerful than individual ambition in emerging ecosystems The start-up landscape of Central and Eastern Europe (CEE) is undergoing a structural…
The Power of 360° Business Skills in Shaping Women Entrepreneurs
To accelerate the growth of women-owned businesses in our region, we need to create Express Centres for Entrepreneurs—creative, practical, ‘one-stop-shop’ spaces. At a recent start-up event, I…
Creating a Multilingual Website to Attract Global Customers
When expanding internationally, your website is often your first handshake with new clients. A multilingual site doesn’t just translate words — it builds connection, trust, and inclusion.…
How to Position Your Brand for International Clients
Going global isn’t just about exporting products — it’s about ensuring your brand connects with audiences who think, feel, and buy differently. International clients look…
Export Financing Options for SMEs: Grants, Loans, and Incentives
Expanding abroad requires capital — from product adaptation to logistics and marketing. For many small businesses, access to the right financing makes all the difference. In this guide, we’ll walk through…
On their own terms
How women entrepreneurs are building their way forward The entrepreneurial dream sells itself with seductive promises: autonomy, impact, unlimited potential. The reality involves overcoming obstacles…
Women with a vision
A hackathon spanning 17 countries shows how digital platforms can unlock entrepreneurial potential When 1,753 women across Eastern Europe and Central Asia registered for an…
The She’s Next Hackathon 2025: Taking women entrepreneurs to the next level
An exciting final pitch day saw ten teams pitch to a jury of experts who had the impossible task of selecting three winners. From an…