The challenges of female entrepreneurship in Ukraine during wartime
All Ukrainian businesses face challenges due to Russia’s ongoing war, but their impact is often greater on female-led businesses. Women entrepreneurs in Ukraine face significant…
How to Identify New Markets for Your Business (Part 2) – Strategy and Execution
Market expansion isn’t about making a splash—it’s about sustained success. Identifying the right market is just the first step. Now, it’s time to validate demand,…
How to Identify New Markets for Your Business (Part 1) – Laying the Foundation
Expanding into a new market isn’t just about increasing sales—it’s about smart, sustainable growth. A well-executed expansion allows businesses to diversify revenue streams, reduce dependency…
“I Did It” Episode with Olesea Vascan
In this inspiring episode of I Did It, we feature Olesea Vascan, CEO and founder of ROCMAN, which makes recruitment optimisation and candidate management software.…
From homemade laptop to Azerbaijan’s first podcast
Leila Aliyeva’s first ‘laptop’ was made out of a shoebox. Now she’s a hugely successful career woman, and founder and presenter of Azerbaijan’s first podcast. …
Winning in a battle against imposter syndrome
I stepped into a room for a meeting with senior managers and immediately felt discomfort. I was at least ten years younger than most of…
Utilising Public Speaking Opportunities to Strengthen Your Brand
Public speaking is a powerful way to elevate your personal or business brand. By sharing your expertise, you can establish trust, showcase your authority, and…
How to Consistently Communicate Your Brand Across All Platforms
Consistency is the backbone of successful branding. It builds trust, fosters recognition, and ensures your audience experiences a unified message, no matter where they engage…
Building a Personal Brand as a Thought Leader in Your Industry
Thought leadership is a powerful way to establish authority, credibility, and influence in your industry. By building a personal brand as a trusted expert and…
The Role of Professional Appearance in Personal Branding
Personal branding is shaped not only by what you do but also by how you present yourself. Your professional appearance plays a critical role in…