Why We Keep Losing Women Leaders (And What the Data Says We Must Fix)
The current corporate model no longer reflects the realities of today’s families or today’s talent. For decades, organisations have been asking why so few women reach senior…
Category: How-to articles
How to Create an Effective Value Proposition for International Clients
When entering international markets, your first impression matters more than ever. A clear, compelling value proposition helps global clients quickly understand why they should choose…
Leveraging Online Marketplaces and Platforms for Global Outreach
Selling globally is no longer reserved for big corporations. Online marketplaces and digital platforms have made it possible for small businesses to reach international customers…
How to Use Social Media to Attract Clients From Other Countries
Social media has made the world smaller — and smarter. Today, even small businesses can reach international audiences without massive marketing budgets. The secret lies…
Creating a Multilingual Website to Attract Global Customers
When expanding internationally, your website is often your first handshake with new clients. A multilingual site doesn’t just translate words — it builds connection, trust, and inclusion.…
How to Position Your Brand for International Clients
Going global isn’t just about exporting products — it’s about ensuring your brand connects with audiences who think, feel, and buy differently. International clients look…
Export Financing Options for SMEs: Grants, Loans, and Incentives
Expanding abroad requires capital — from product adaptation to logistics and marketing. For many small businesses, access to the right financing makes all the difference. In this guide, we’ll walk through…
Understanding free trade agreements: How exporters can leverage FTAs for business growth
Free Trade Agreements (FTAs) are more than just political instruments—they’re practical tools that reduce costs, open new markets, and help businesses expand internationally with fewer…
Understanding free trade agreements: What are FTAs and how do they work?
Free Trade Agreements (FTAs) can be game changers for small and growing businesses looking to scale internationally. They open doors to new markets by reducing…
Navigating international shipping – Cost, compliance and choosing the best logistics partner
In Part 1, we laid the groundwork: understanding your shipping needs and exploring logistics provider options. Now it’s time to go deeper. From hidden costs…