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    Home » How-to articles

    Category: How-to articles

    Building a global network – Tips for connecting with international partners 

    Global networking isn’t just about collecting business cards—it’s about building strategic, long-term relationships that open doors to new markets, collaborations, and growth opportunities.   The right…

    shesnext-editorial
    shesnext-editorial May 2, 2025

    Creating an international business expansion strategy (Part 2) – Execution and growth 

    Expanding internationally isn’t just about entering a market—it’s about sustaining growth in the long run. In Part 1, we covered the three foundational steps: ensuring…

    shesnext-editorial
    shesnext-editorial April 15, 2025

    Understanding Global Market Trends (Part 2) – How SMEs Can Analyse and Apply Them 

    Tracking trends is just the first step—what you do with that knowledge determines your success. Businesses that adapt early gain a competitive edge, while those…

    shesnext-editorial
    shesnext-editorial April 4, 2025

    Creating an international business expansion strategy (Part 1) – Laying the foundation 

    Expanding internationally is a powerful way to scale, diversify revenue streams, and build brand influence. But without a clear strategy, businesses risk financial strain, operational…

    shesnext-editorial
    shesnext-editorial April 1, 2025

    Understanding Global Market Trends (Part 1) – Why They Matter and How to Identify Them 

    Global market trends don’t just signal change—they shape it. Shifts in technology, consumer behaviour, and regulation dictate how industries evolve, influence pricing strategies, and determine…

    shesnext-editorial
    shesnext-editorial March 26, 2025

    How to Identify New Markets for Your Business (Part 2) – Strategy and Execution 

    Market expansion isn’t about making a splash—it’s about sustained success. Identifying the right market is just the first step.   Now, it’s time to validate demand,…

    shesnext-editorial
    shesnext-editorial March 19, 2025

    How to Identify New Markets for Your Business (Part 1) – Laying the Foundation 

    Expanding into a new market isn’t just about increasing sales—it’s about smart, sustainable growth. A well-executed expansion allows businesses to diversify revenue streams, reduce dependency…

    shesnext-editorial
    shesnext-editorial March 17, 2025

    Utilising Public Speaking Opportunities to Strengthen Your Brand  

    Public speaking is a powerful way to elevate your personal or business brand. By sharing your expertise, you can establish trust, showcase your authority, and…

    shesnext-editorial
    shesnext-editorial February 21, 2025

    How to Consistently Communicate Your Brand Across All Platforms  

    Consistency is the backbone of successful branding. It builds trust, fosters recognition, and ensures your audience experiences a unified message, no matter where they engage…

    shesnext-editorial
    shesnext-editorial February 19, 2025

    Building a Personal Brand as a Thought Leader in Your Industry 

    Thought leadership is a powerful way to establish authority, credibility, and influence in your industry. By building a personal brand as a trusted expert and…

    shesnext-editorial
    shesnext-editorial February 11, 2025
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    • Building a global network – Tips for connecting with international partners 
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    • ‘I Did It’ Episode with Alina Karapetyan
    • Creating an international business expansion strategy (Part 2) – Execution and growth 

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