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    Home » How-to articles

    Category: How-to articles

    Why We Keep Losing Women Leaders (And What the Data Says We Must Fix) 

    The current corporate model no longer reflects the realities of today’s families or today’s talent.  For decades, organisations have been asking why so few women reach senior…

    shesnext-editorial
    shesnext-editorial January 2, 2026

    How to Create an Effective Value Proposition for International Clients 

    When entering international markets, your first impression matters more than ever. A clear, compelling value proposition helps global clients quickly understand why they should choose…

    shesnext-editorial
    shesnext-editorial December 30, 2025

    Leveraging Online Marketplaces and Platforms for Global Outreach 

    Selling globally is no longer reserved for big corporations.   Online marketplaces and digital platforms have made it possible for small businesses to reach international customers…

    shesnext-editorial
    shesnext-editorial December 23, 2025

    How to Use Social Media to Attract Clients From Other Countries 

    Social media has made the world smaller — and smarter. Today, even small businesses can reach international audiences without massive marketing budgets. The secret lies…

    shesnext-editorial
    shesnext-editorial December 19, 2025

    Creating a Multilingual Website to Attract Global Customers 

    When expanding internationally, your website is often your first handshake with new clients. A multilingual site doesn’t just translate words — it builds connection, trust, and inclusion.…

    shesnext-editorial
    shesnext-editorial December 10, 2025

    How to Position Your Brand for International Clients 

    Going global isn’t just about exporting products — it’s about ensuring your brand connects with audiences who think, feel, and buy differently.   International clients look…

    shesnext-editorial
    shesnext-editorial November 28, 2025

    Export Financing Options for SMEs: Grants, Loans, and Incentives 

    Expanding abroad requires capital — from product adaptation to logistics and marketing.  For many small businesses, access to the right financing makes all the difference. In this guide, we’ll walk through…

    shesnext-editorial
    shesnext-editorial November 26, 2025

    Understanding free trade agreements: How exporters can leverage FTAs for business growth 

    Free Trade Agreements (FTAs) are more than just political instruments—they’re practical tools that reduce costs, open new markets, and help businesses expand internationally with fewer…

    shesnext-editorial
    shesnext-editorial October 29, 2025

    Understanding free trade agreements: What are FTAs and how do they work? 

    Free Trade Agreements (FTAs) can be game changers for small and growing businesses looking to scale internationally. They open doors to new markets by reducing…

    shesnext-editorial
    shesnext-editorial October 22, 2025

    Navigating international shipping – Cost, compliance and choosing the best logistics partner 

    In Part 1, we laid the groundwork: understanding your shipping needs and exploring logistics provider options. Now it’s time to go deeper.  From hidden costs…

    shesnext-editorial
    shesnext-editorial October 15, 2025
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    Recent Posts

    • Why We Keep Losing Women Leaders (And What the Data Says We Must Fix) 
    • How to Create an Effective Value Proposition for International Clients 
    • Daring to try 
    • Leveraging Online Marketplaces and Platforms for Global Outreach 
    • How to Use Social Media to Attract Clients From Other Countries 

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